The ad requirement was a double page spread and the client wanted to showcase the cutting edge and funky design of their products, with a blend of exclusivity and style consistent with luxury brands such as Breitling, Bentley and Sunseeker.
Leading technology and the highest quality components were also a key part of the message to be positioned by the imagery and content.
With this concept in mind, we produced a "sketch" to show the direction of imagery to ensure the client had a clear impression & understanding of our ideas and provide a basis for discussion.
Following concept approval, we continued to update the client throughout all stages of development up to production of the final draft.
Here it is. Enjoy!