The pace of innovation and number of resources available to marketers today is nothing short of incredible.
An astounding 1,876 companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to a recent “supergraphic” from VentureBeat. What’s more, many of the categories didn’t exist in the report just one year earlier.
But, just one category continues to persist over time: email marketing. The reason is clear–for ten years in a row, email is the category generating the highest ROI for marketers.
For every £1 spent, it has been reported that email marketing generates £38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply a great bet for business growth.
Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.
No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.